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3 Undeniable Ways Matte Booklets Can Help Your Print Promotions

It is a fact that the finish of a print product plays a very important role in its promotion. And one of the most touch-sensitive print products is booklets. Booklets are a primary source of information that provides a succinct detail of the products or services offered by a business. And in this article, we shall be talking about how the matte texture plays an important role in upholding a brand in its promotion by means of booklets.

Various booklet printing services offer a long range of booklets of different sizes, styles and finishes. But what matters the most is having a booklet that helps in reflecting the nature of the brand while keeping the professionalism of the brand intact. And in this case, the texture plays a vital role.

Fundamentally speaking, texture is of three kinds, gloss, matte or uncoated. In this case, we shall be talking about the matte texture and how it is different from the other textures, its qualities and how it helps in upholding the brand with the help of booklet printing.

To talk about the qualities of matte, they are as follows:

  • Simple
  • Smooth
  • Rustic
  • Sophisticated
  • Luxurious
  • All these 4 qualities lead to a spark of a strong emotion within the customers which makes them opt for your booklets instead of those of your competitors. Needless to say, in this case the sense of touch is what matters the most.

    Here are 3 businesses that can use matte finish booklets for their promotion:

  • Vintage shops: Now whether it is a shop for vintage paraphernalia or a vintage car shop, the fact that it has the word “vintage” attached to it means that it has a rustic touch to it; that of the times past, the smell of old wood, the feel of warmth. The matte finish, due to its rough texture adds authenticity to the vintage characteristic. This further adds to a sense of trust in the minds of the customers and those who are visiting the shop.

  • Travel Agencies: Now, while there are many who would object to using matte finish booklets instead of gloss finish which is more preferred due to its attractive nature, matte can give your travel brand a separate stage due to its very uniqueness. Gloss finish has been used in this genre to the extent that it has certainly become stereotyped. Both big and small size travel agencies have been found to use gloss booklets for their promotion. Now, it is time for you to set your own standards. Opt for matte finish booklets and let your customers realize your professional nature and as well the luxurious services you provide.
  • Many online printing services provide multiple paper stock options for the booklets. This allows a person to opt for one which he or she finds more effective for the brand without being overwhelming.

  • Art Galleries: An art gallery certainly deserves its own place among elegant businesses. Hence it is only natural that the booklets for its promotion should also be elegant. The smooth, luxurious nature of the matte finish serves perfectly well for the sophisticated vibe that art galleries are well-known for.
  • High quality printing services provide both full color and B&W prints. B&W print sometimes works much better especially in case of noir photography.

    Thus, we can see how matte finish for booklets has its own set of characteristics. The matte finish is a testimony to the fact that you don’t have to glitter in order to be gold.

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