It is a fact that the finish of a print product plays a very important role in its promotion. And one of the most touch-sensitive print products is booklets. Booklets are a primary source of information that provides a succinct detail of the products or services offered by a business. And in this article, we shall be talking about how the matte texture plays an important role in upholding a brand in its promotion by means of booklets.
Various booklet printing services offer a long range of booklets of different sizes, styles and finishes. But what matters the most is having a booklet that helps in reflecting the nature of the brand while keeping the professionalism of the brand intact. And in this case, the texture plays a vital role.
Fundamentally speaking, texture is of three kinds, gloss, matte or uncoated. In this case, we shall be talking about the matte texture and how it is different from the other textures, its qualities and how it helps in upholding the brand with the help of booklet printing.
To talk about the qualities of matte, they are as follows:
All these 4 qualities lead to a spark of a strong emotion within the customers which makes them opt for your booklets instead of those of your competitors. Needless to say, in this case the sense of touch is what matters the most.
Here are 3 businesses that can use matte finish booklets for their promotion:
Many online printing services provide multiple paper stock options for the booklets. This allows a person to opt for one which he or she finds more effective for the brand without being overwhelming.
High quality printing services provide both full color and B&W prints. B&W print sometimes works much better especially in case of noir photography.