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How to Successfully Pull Off an Enterprise-Level Website Migration

A lot of preparation and planning is needed for the site migration of enterprise-level. Here I will show you how to make sure that the migration will be successful, painless and safe.

It can be intricate to undergo a URL migration. You have to execute it properly. Otherwise, it will yield negative results. Sometimes site migration’s scope is underestimated by business owners and developers. This leads to unsuccessful migration because time and necessary resources are not properly allocated by the business owners and developers.

By following best SEO practices that are advanced as well as basic you can prevent the organic search traffic from lowering down dramatically.

Will it be good for you to perform site migration?

  • Making your UI and UX better than before – In order to perform a website migration, which reason will be considered as the most important? It can be improving web design and user experience. Nowadays if you want to remain in competition then you need to revamp your site after every four years. There is no need to pick a new web host provider or a CMS. Instead go for redesigning your site by going to your backend and hitting the refresh button.
  • Business rebranding – Basically your business’s reflection is your website. So, changing your site’s theme will be a good idea. At the time of rebranding, it will help in matching your company’s vision.
  • Burn everything down – For trying something new or fixing something, a lot of businesses create new sites. However, if you want your traffic flow or keyword rankings to be better then it will not automatically be done by site migration. Now suppose you have to finish a massive project and you want to invest resources and time in it then before doing it you have to carefully consider the site migrations. Before making any plans for the site migration objectives, you need to think about these considerations.

Why is it more challenging to do enterprise migrations?

As compared to the smaller websites, performing the migration of enterprise websites can be a further challenging task. It is because:

  • There are multiple topics on which we focus the content.
  • The legacy sites that are larger have more chances of redirect chains, duplicate content and 404 errors.
  • There can be different locations for enterprise companies. Along with this, in a number of different languages, the dealing of these companies can take place.
  • There is a possibility of useless and outdated content to be present in the larger sites.

What do we actually migrate?

You need to identify your objectives prior to performing a migration:

  • Is your aim making your website more secure?
  • Do you want to show your website’s new services and items by refocusing on its content?
  • Do you want to switch platforms for improving your site’s UI and theme?

The websites can undergo a number of migrations that are most common:

  • Hybrid type
  • Subfolder/subdomain type
  • Design type
  • Host type
  • Platform type
  • TLD type
  • Protocol changes

A review from technical point of view

Before you migrate URLs to a new website, just make sure that there is proper handling of those SEO specifications that are technical. Covering the following areas is necessary for the purpose of creating an SEO template that is technical:

  • Implementing all redirects’ map.
  • All existing URLs’ complete XML sitemap.
  • Web Pages’ URL structure. It includes protocol.
  • Domain topology.
  • Switching of the webpages to subdirectories, subdomains and TLDs.
  • Structured data.
  • Metadata.
  • Each indexed webpage’s internal links.
  • Your site’s custom 404 or existing redirects.
  • Responsiveness for mobile.
  • Pagination.
  • Speed of the page.
  • HTML markup.
  • File types and image sizes.
  • Hreflang attributes.
  • Canonical tags.
  • Widgets, backend code and media files.
  • Header tags.

For migrating successfully follow the given steps:

  • Creating a staging environment for your site.
  • Mapping out every redirect from old URLs to new ones.
  • Crawling the legacy site.
  • Creating performance benchmarks.
  • Enabling Search Console and setting up Google Analytics.
  • Creating those canonical tags for new pages that are self-referential.
  • Testing internal links, canonical tags and redirects.
  • Fixing those content errors that are related to duplicacy.
  • Updating all directories and platforms.
  • Crawling the new site.
  • Crawling the old site.

If you want to build W3C standard sites then it will be good for you to contact a web development company in India.